Design Co-ordinators Interactive (DCI) - Services

Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund raising messages to an audience. It is also defined as sending emails with the purpose of enhancing the relationship of a merchant with its customers and to encourage customer loyalty and repeat business.

DCI can design and build these emails that companies wish to send to their clients. They can take the form of newsletters, greeting cards and product promotions among many. We recommend that any email marketing campaign be implemented through a professional online email marketing service (we can recommend a few) that provides you with tools to manage your mailing list addresses, the sending of emails and the campaign results - open and click-through rates, etc. We will design the emails in HTML and upload it to your email marketing service account for you. Images within an email should be stored on a server (either through the email marketing service account you create, or through the hosting account where your website resides.) This keeps email file sizes small and eliminates having to send email attachments which are often filtered by email programs for fear that they may carry viruses.

For more details about email marketing and how DCI can help you with your campaign, please contact us.

EMAIL MARKETING 101

	Advantages
	•	Less expensive than printed direct mail.
	•	Return on investment is high when done properly.
	•	It is instantaneous: email arrives in a few seconds or minutes.
	•	We will provide you with a proposal and quote.
	•	It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
	•	It is easy to track. An advertiser can track who has opened the messages, if they've clicked on any of the links or has unsubscribed from the mailing list.

	Disadvantages
	•	Many companies wrongly send unsolicited email, meaning that a customer has not agreed to receive emails from them. This is called SPAM.
	•	The sheer volume of SPAM email has led some users to mistake legitimate commercial email (for instance, a mailing list to which the user subscribed) as SPAM.
	•	An email campaign must make sure it does not violate anti-SPAM laws so that their emails do not get identified as such by SPAM filters on computers or internet service providers.